Research-grounded, strategy-led.
About me
My Work
Where I bring impact
Innovation Leadership
Leading cross-functional teams through ambiguity. Building innovation capability at scale. Translating research into strategic action.
See 4 innovation programs across sectors
→
Research & Development
Deep user research, service blueprinting, experience design and usability testing. From discovery to delivery, grounded in evidence.
How I coached 50+ teams & 30+ designers
→
Coaching & Community
Mentoring innovation teams, facilitating workshops, building design communities. Sharing knowledge, elevating practice.
See digital projects across 8 countries
→
13+
years in research & design
CHF 100 mln
revenue target coached toward
9
sectors led innovation within
1000+
people mentored, facilitated, researched
How I work
I still think like a service designer — mapping the full journey, not just the interface — even when the room I'm in is a corporate boardroom
RESEARCH
what's actually true.
BUILD
a testable version
LEARN
Evidence, not opinion
ITERATE
Repeat with evidence
Research tells you what's true. Strategy tells you what to do about it.
Good design requires both — and the discipline to not skip the first step when time is short.
Moving ideas to validated business models by de-risking through experiments.
To generate additional 100 mln CHF revenue on group level.
Read Case Study
Innovation
Media
18 Countries
The research that revealed a product was serving the wrong user.
This finding reframed the product problem
Read Case Study
The research that revealed a product was serving the wrong user.
Call out a feature, benefit, or value of your site, then link to a page where people can learn more about it.
Read Case Study
Community and Leadership
Co-Founder of Communities
Speaker
Let's talk about what that could look like at your organisation. Contact me
My core 5 Capabilities
Innovation
Running accelerators and coaching teams through evidence-based methodology. Ideas are cheap.
Research
Deep qualitative research and usability testing that finds what customers actually need, not what they say they need.
Design
Service Design & UX — turning research into something customers desire and can us
Communication
Translating complex, uncertain work into language executives can act on.
Facilitation
Workshops that turn weeks of internal debate into hours of alignment.
Sectors
SaaS
Media
Pharma
Transport
Who I collaborated with
Research-grounded, strategy-led.
About me
My Work
Where I bring impact
Innovation Leadership
Leading cross-functional teams through ambiguity. Building innovation capability at scale. Translating research into strategic action.
See 4 innovation programs across sectors
→
Research &Development
Deep user research, service blueprinting, experience design and usability testing. From discovery to delivery, grounded in evidence.
How I coached 50+ teams & 30+ designers
→
Coaching & Community
Mentoring innovation teams, facilitating workshops, building design communities. Sharing knowledge, elevating practice.
See digital projects across 8 countries
→
13+
years in research & design
CHF 100 mln
revenue target coached toward
9
sectors led innovation within
1000+
people mentored, facilitated, researched
How I work
I still think like a service designer — mapping the full journey, not just the interface — even when the room I'm in is a corporate boardroom
RESEARCH
what's actually true.
BUILD
a testable version
LEARN
Evidence, not opinion
ITERATE
Repeat with evidence
Research tells you what's true. Strategy tells you what to do about it.
Good design requires both — and the discipline to not skip the first step when time is short.
Innovation
Media
18 Countries
Moving ideas to validated business models by de-risking through experiments.
To generate additional 100 mln CHF revenue on group level.
Read Case Study
The research that revealed a product was serving the wrong user.
This finding reframed the product problem
Read Case Study
The research that revealed a product was serving the wrong user.
Call out a feature, benefit, or value of your site, then link to a page where people can learn more about it.
Read Case Study
Community and Leadership
Co-Founder of Communities
Speaker
Let's talk about what that could look like at your organisation. Contact me
My core 5 Capabilities
Innovation
Running accelerators and coaching teams through evidence-based methodology. Ideas are cheap.
Research
Deep qualitative research and usability testing that finds what customers actually need, not what they say they need.
Design
Service Design & UX — turning research into something customers desire and can us
Communication
Translating complex, uncertain work into language executives can act on.
Facilitation
Workshops that turn weeks of internal debate into hours of alignment.
Sectors
SaaS
Media
Pharma
Transport
Who I collaborated with
Research-grounded, strategy-led.
About me
My Work
Where I bring impact
Innovation Leadership
Leading cross-functional teams through ambiguity. Building innovation capability at scale. Translating research into strategic action.
See 4 innovation programs across sectors
→
Research & Development
Deep user research, service blueprinting, experience design and usability testing. From discovery to delivery, grounded in evidence.
How I coached 50+ teams & 30+ designers
→
Coaching & Community
Mentoring innovation teams, facilitating workshops, building design communities. Sharing knowledge, elevating practice.
See digital projects across 8 countries
→
13+
years in research & design
CHF 100 mln
revenue target coached toward
9
sectors led innovation within
1000+
people mentored, facilitated, researched
How I work
I still think like a service designer — mapping the full journey, not just the interface — even when the room I'm in is a corporate boardroom
RESEARCH
what's actually true.
BUILD
a testable version
LEARN
Evidence, not opinion
ITERATE
Repeat with evidence
Research tells you what's true. Strategy tells you what to do about it.
Good design requires both — and the discipline to not skip the first step when time is short.
Innovation
Media
18 Countries
Moving ideas to validated business models by de-risking through experiments.
To generate additional 100 mln CHF revenue on group level.
Read Case Study
The research that revealed a product was serving the wrong user.
This finding reframed the product problem
Read Case Study
The research that revealed a product was serving the wrong user.
Call out a feature, benefit, or value of your site, then link to a page where people can learn more about it.
Read Case Study
Community and Leadership
Start up Mentor
Co-Founder of Communities
Speaker
Let's talk about what that could look like at your organisation. Contact me →
My core 5 Capabilities
Innovation
Running accelerators and coaching teams through evidence-based methodology. Ideas are cheap.
Research
Deep qualitative research and usability testing that finds what customers actually need, not what they say they need.
Design
Service Design & UX — turning research into something customers desire and can us
Facilitation
Workshops that turn weeks of internal debate into hours of alignment.
Communication
Translating complex, uncertain work into language executives can act on.
Sectors
SaaS
Media
Pharma
Transport
Who I collaborated with